Alison Hammond finally updates her fashion style after leaving This Morning, prompting viewers to comment, “She should have done this earlier!”

Alison Hammond looked sensational on Friday’s episode of This Morning, as the presenter continued to showcase her incredible weight loss.

The TV personality, 49, stunned in a black and white patterned button-up dress, complete with strappy gold sandals, as she fronted the ITV programme with co-host Dermot O’Leary.

Alison was glowing as she opted to accessorise with gold bracelets, rings and hoop earrings –  sporting a radiant face of makeup and wearing her hair curled.

And the presenter has looked nothing short of incredible all week after slipping into a variety of chic outfits- including gorgeous dresses, colourful tops, and figure-hugging black jeans.

The star has been loving an animal-print themed look at the moment, as she sported a summery zebra-print dress on Tuesday’s show and a leopard-print maxi dress on Thursday’s programme.

Amid her body transformation, the broadcaster opted to sell off her old size 26 clothes earlier this year in aid charity in memory of her late mother, who passed away from Liver Cancer in 2020.

Alison, who replaced Matt Lucas as a co-host of The Great British Bake Off in 2023, previously explained how she now has a strict rule on cake tasting after gaining a stone while filming.

The TV presenter originally said she only agreed to join the show ‘for the cake’ – but now she’s realised she has to curb the tasty treats.

Alison has decided to self-impose a limit of sampling only winners’ creations and those bakes which are awarded Paul Hollywood’s famous handshakes.

She told the Off Menu podcast: ‘I just started filming Bake Off. I’ve never seen the tent so cold. It was freezing, absolutely freezing. I had my thermals on underneath my dress.

‘But I love that show for the cake. People don’t realise I am literally there for the cake. After every bake you’re allowed to taste every bake and last year I put on a stone.

‘It’s taken me a year to take that stone off.

‘So now I’m only eating if they get a handshake or the winner of a section. But anything else sorry, I’m not going there. As soon as it goes in my mouth I swallow it – I love it.’

When flogging her old clothes Alison shared a snap of herself on Instagram donning a glamorous lime jacket with feather-trim embellishments and an elegant silk black dress. 

The caption read: ‘Alison Hammond Has Cleared Out Her Wardrobe. 100% of the proceeds go to the British Liver Trust!’

Commemorating her beloved late mother who passed away from liver cancer, Alison partnered up with renowned vintage and pre-loved clothing website Reliked.

The presenter listed a wide range of items from XXXL to XL size, going from sporty items to chic velvet pumps.

The numbers’ prices variated from as little as £3 all the way to £230, which is the current most expensive item listed.

Proving her mixed fashion taste, she sold glamorous pieces like a £48 animal print faux fur maxi coat from ASOS, which costed originally £48.

Another stunning garment from her give-away wardrobe was a £24 bright purple Monsoon collared jumper, and much more.

Alison’s recent array of stylish outfits come just after she proved she doesn’t take fashion advice from anyone as she donned a pair of skinny jeans on This Morning on July 18 after Lisa Snowdon slated them.

She looked incredible in a pair of blue denim skinny jeans, which she wore for the second time this week and teamed with a colourful leopard print blouse.

Appearing for a fashion segment called The Ultimate Summer Trousers, Lisa, 52, sent viewers a warning about skinny jeans. 

‘Stay away from the skinny jeans, who looks good in a skinny jean except for Elizabeth Hurley?’ the former model said.

But viewers cringed as Lisa made the comment, as host Alison was wearing a pair at that exact moment.

‘Oh I do like a skinny jean!’ Alison responded, to which Lisa replied: ‘Yeah but it just shows lumps and bumps that aren’t there.’

In a moment that felt awkward for those watching, Alison asked: ‘Do you think?’

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Source: Tampa Bay Times

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